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7 Simple Steps To Web
Wealth
A lot of people and companies have
websites. They also have products and services they want people to
know about. Unfortunately, most of these people and companies waste
most of their time on things that don't help them to make money.
Here are 7 areas to focus on that will help you make more money:
1. Remember that marketing is more
important than what your product is. If you have the greatest
product ever and no one knows about it you won't make any money.
Direct response marketing online is very
similar to direct response marketing offline. 90% of your time
should be invested in marketing because nothing else will make you
money. Don't waste time figuring out how to do it right. Study the
people who have already spent time and money on learning what does
and doesn't work. Then you can spend more of your time on collecting
cash.
2. You must have a back end product to
make good money. The way to make the most money is to first offer
FREE information that is valuable. This will begin your relationship
with a customer. Then have a product that is under $50 for a front
end. Make sure the front end product is somehow connected to the
back end product. For example, if you sell a $10 book on shaving
points off your golf score, you want to have a back end product like
a $300 course on the best proven techniques for the most effective
golf swing ever.
3. Your product needs to be valuable to
your customers. They need to believe that what they receive is worth
a lot more than what they paid for it. That will make them a
life-long customer. Sell them something worthless and they will be
unhappy and they will be gone forever. Sell products you believe in
or don't sell anything.
4. Give your customers FREE bonuses and
more than you promised. Under promise and over deliver. Make your
customers say "Wow!" when they receive your products. Don't just
make them happy, blow their minds with how much value they get from
you.
There are thousands of low cost bonus
products you can throw in as a thank you. Even better, these low
cost bonuses can make your customers a lot of money and they will
appreciate you more. Besides, it's more ethical and fun and creative
to build in great extras and bonuses for people. The bottom line is
the more you give the more you get.
5. Get opt-in e-mail addresses. This is
like gold for you. The only real purpose for a consumer website is
to capture leads and to sell products. By leads I mean e-mail
addresses. You want to build up a customer list and then you want to
work it repeatedly. Send out a monthly e-zine that offers FREE
valuable information and mentions similar products they may be
interested in. They may see something that a friend of theirs will
want to buy from you.
The key here is that these people ask to
be on your list, you give them FREE information that has value, and
they can unsubscribe at any time.
6. Build a relationship. It is much
easier to sell someone who has had a good experience with you than
someone who has never heard of you. Most companies ignore this fact
and spend thousands of dollars each month trying to bring in new
customers while they ignore people who already bought from them.
Pretty stupid, but that's how most businesses operate.
7. Never stop learning. The best and
richest marketers in the business spend the most amount of money
buying books, tapes and courses that keep them on the cutting edge.
Why? Because no one knows it all and new and better ways to market
are discovered every day.
There is a lot of valuable FREE
information available online that is easy to find and can make you a
lot of money. One good idea can be worth hundreds or thousands of
dollars in future sales for you. So invest in yourself and your
future.
These 7 simple steps can mean the
difference between struggling to stay in business and struggling to
keep up with all the orders coming in. Which struggle would you
prefer?
Sopan Greene M.A.
http://www.NetMarketingMastery.com
Grab Your 2 FREE eBooks & a FREE
report: "Million Dollar Emails" "How To Start Your Own Traffic
Virus" & "The 13 Deadly Internet Marketing Mistakes Almost Every
Business Is Making..." mail to: webmaster87-5956@autocontactor.com
Sopan Greene,
M.A
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